Video Marketing Trends: The Key to Success in 2023

It's January 2023 and businesses, marketers and advertisers are all wondering what marketing trends we need to be paying attention to this year. That’s the million dollar question! Since video is such a large part of the marketing trend, let’s dedicate our first post to this topic.

 "In 2023, brand strategies will continue to prioritize the use of video and livestreaming on platforms like TikTok, Instagram, Youtube, LinkedIn and Facebook as a way to engage and connect with consumers.

Research shows that Gen Z is more influenced by digital content and less responsive to traditional advertising. Short videos or vlogs are particularly effective at engaging customers and delivering concentrated messages. (5-10 min. in length.)

 Video and Livestreaming are trending with the highest growth on the following platforms;

  1. Tiktok - 62%

  2. Instagram - 54%

  3. Youtube - 49%

  4. LinkedIn -43%

  5. Facebook – 43%

Video content is an effective method for storytelling, and livestreaming offers the opportunity for brands to build stronger relationships with their audience by providing a behind-the-scenes look at the business, hosting Q&As and webinars, and offering personalized video messaging. As livestreaming grows in popularity, it can help brands establish trust with their customers.

  1. -       Behind the scenes looks at business

  2. -       Hosting Q&As

  3. -       Webinars

  4. -       Personalized video messages

In today's social media-dominated world, virality is a game-changer, and that's why short-form video has become so popular. Short videos are an excellent way to engage and entertain audiences, capitalize on trending topics, and go viral with minimal effort and expense.

 THE BOTTOM LINE: For businesses in 2023, it's important to include short-form videos in your marketing strategy. This can include creating original branded content, utilizing user-generated content, or collaborating with influencers to promote your brand. Short-form videos have been proven to be an effective way for companies of all sizes to reach larger audiences and establish strong connections.

  • Sources include: Robotic Marketer, Mediatool, Growthink, Hubspot, Forbes