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We are a storytelling company, that through aesthetically pleasing and emotionally charged content, encourages others to act for the common good. 

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About Sticky Story Inc

 

We are a small band of storytellers who love to tell stories that inspire others to act. We like to use the term "purpose-told stories." We come from an advertising background instead of a film background so we understand the concerns of clients and the need for films to not only inspire, but to make people do something after they've watched them. 

We are true believers that what we're doing is creating relationships with our brands through our stories. Because in today's world, people want more from their brands than just the product or the services. They want to know that "you get them." That you care about the same things they do. And your audience is going to choose those with whom they have a feel-good relationship. And in many cases, that starts with marketing. And all this comes through in a video in ways you may have never even considered. But then again, that's what you hire us for. 

 
 
 

Work

 

Aldeyra - Biotech Startup

This is the story of a young woman, Olivia, who has a rare disease called SLS. And a company called Aldeyra who is proving they just might have a cure. And what that discovery will mean for both of them. 

DIRECTOR: STEVE KOLANDER

AGENCY:sticky story inc
WRITER/produceR: STEVE KOLANDER
DIRECTOR OF PHOTOGRAPHY: brynmore williams
EDITOR: Peter Rhodes
 

Boston Community Capital

BCC invests in low-income communities so they can be self-sustainable and prosperous. Watch as collage artist Mark Wagner creates a model urban community from pieces of money.

DIRECTOR: STEVE KOLANDEr

AGENCY: SMALL ARMY
writer/Creative DIRECTOR: STEVE KOLANDER
ART DIRECTOR: CHRISTIAN WILLIAMS
DIRECTOR OF PHOTOGRAPHY: JEFF POWERS
EDITOR: BRIAN CASSIN
ACCOUNT EXECUTIVES: LISA JOHNSON
ASSOCIATE PRODUCER: SYLVAIN LUCARELLI

 

REEBOK - ANTHONY PETTIS FORMER UFC LIGHTWEIGHT CHAMPION

Anthony Pettis had to dig deep after his dad was murdered across the street and his mother had to raise he and his brothers. His outlook on life is amazing.

DIRECTOR: STEVE KOLANDER

AGENCY: SMALL ARMY
WRITER/CREATIVE DIRECTOR: STEVE KOLANDER
ART DIRECTOR: CHRISTIAN WILLIAMS
DIRECTOR OF PHOTOGRAPHY: dave waldron
EDITOR: BRIAN CASSIN
PRODUCER: janet mason
ACCOUNT EXECUTIVES: LISA JOHNSON
ASSOCIATE PRODUCER: SYLVAIN LUCARELLI

 

SOLIDWORKS - BORN TO DESIGN

Designing a medical device to cure jaundice in the developing world can save hundreds of lives daily . Design That Matters made it a reality.

DIRECTOR: STEVE KOLANDER

AGENCY: SMALL ARMY
WRITER/CREATIVE DIRECTOR: STEVE KOLANDER
ART DIRECTOR: CHRISTIAN WILLIAMS
DIRECTOR OF PHOTOGRAPHY: JEFF POWERS
EDITOR: BRIAN CASSIN
ACCOUNT EXECUTIVES: Paul dome
 

 

URBAN EDGE 40 YEAR ANNIVERSAY GALA VIDEO

Urban Edge is an amazing nonprofit organization in the Roxbury area of Boston and helps keep their neighbors thriving through investments, respect and a deep sense of community. Steve Kolander, CEO of Sticky Story Inc, was honored to write the melody and lyrics for this song.

DIRECTOR: STEVE KOLANDER

AGENCY: SMALL ARMY
WRITER/CREATIVE DIRECTOR: STEVE KOLANDER
art director: Christian Williams
DIRECTOR OF PHOTOGRAPHY: teebo and brynmore williams
EDITOR: BRIAN CASSIN
PRODUCER: ian and Pecci
ACCOUNT EXECUTIVES: megan birch
music producer: Malik Williams

 

REEBOK - DAVID JACK PERSONAL TRAINEr

Few personal trainers understand the human spirit like that of David Jack. His best word of advice, "Hold on to that child inside as long as possible."

DIRECTOR: STEVE KOLANDER

AGENCY: SMALL ARMY
WRITER/CREATIVE DIRECTOR: STEVE KOLANDER
ART DIRECTOR: CHRISTIAN WILLIAMS
DIRECTOR OF PHOTOGRAPHY: hillary spera
EDITOR: BRIAN CASSIN
PRODUCER: phil mondelo
ACCOUNT EXECUTIVE: monica belling

 

BOSTON MEDICAL CENTER

Wayne has terminal cancer. And still believes he's the luckiest man alive. Boston Medical Center is an amazing hospital that gives its patients all the resources they need to make the most of their lives.

DIRECTOR: STEVE KOLANDER

AGENCY: SMALL ARMY
WRITER/CREATIVE DIRECTOR: STEVE KOLANDER
ART DIRECTOR/writer team: dana ferruzzi and Taryl Hafer
DIRECTOR OF PHOTOGRAPHY: Brynmore williams
EDITOR: nick papps
PRODUCER: jen sargent
ACCOUNT EXECUTIVE: jen Giampalo

 

SOLIDWORKS - BORN TO DESIGN

Motocycz is the world's fastest electric motorcycle. Micheal Cycz is all too aware that when you're creating a first, you're going to have take a lot of arrows. 

DIRECTOR: STEVE KOLANDER

AGENCY: SMALL ARMY
WRITER/CREATIVE DIRECTOR: STEVE KOLANDER
ART DIRECTOR: christian Williams
DIRECTOR OF PHOTOGRAPHY: hillary spera
EDITOR: Toar winter
PRODUCER: ben raynes
ACCOUNT EXECUTIVE: paul dome

 

BE BOLD, BE BALd

This amazing nonprofit was started by co-founder Jeff Freedman after his partner died of cancer in 2007. To keep his partner's memory and zest for life alive, Jeff created a non-profit company to raise money to help fight cancer. His team has raised over 1 million dollars to date. Steve Kolander was honored to write and sing the song on this project. 

DIRECTOR: max exposito

AGENCY: SMALL ARMY
WRITER/CREATIVE DIRECTOR: STEVE KOLANDER
ART DIRECTOR/writer: rachel bukstein
DIRECTOR OF PHOTOGRAPHY: max exposito
music production company: co-pilot
ACCOUNT EXECUTIVE: monica belling

 

Reebok mini documentary - Les Mills Super Saturday

We spent one week in Stockholm documenting this 6,000 fitness person event, following three of the most elite Les Mills trainers in the world. Watch the documentary as well as the six social media videos that surrounded this event.

DIRECTOR: STEVE KOLANDER

AGENCY: SMALL ARMY
WRITER/CREATIVE DIRECTOR: STEVE KOLANDER
ART DIRECTOR: CHRISTIAN WILLIAMS
DIRECTOR OF PHOTOGRAPHY: HILLARY SPERA
EDITOR: BRIAN CASSIN
PRODUCER: Lisa Luda
ACCOUNT EXECUTIVE: MONICA BELLING

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Our APPRoach

We listen to you. It's your story. 

 

We study your industry. We want to know how your competitors are telling their story so we find our own voice and personality and we don't become a 'me too.'

We dig deep. we want to find the "why" to your story. The "why" is what sets your company apart from others. We need your DNA if we're going to tell your unique story. It's called insight. 

We put ourselves in the customer's shoe and become extremely emphatic so we can feel their pain points and their pleasure points. Because until you do that, you can never connect and inspire your audience to act. 

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We create a story that will move your audience to action with emotion. With reason. Or a combination of emotion and reason. 

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Storytelling University

This section is to help you understand how to tell better stories and create better videos. Let's begin by talking about why video is important since so many people don't understand the power of video in helping to tell their brand story or how it affects their overall marketing plan and SEO. This is an ongoing series and the statistics will blow your mind.

 

Why Video Is essential for your marketing plan in 2016

Many companies and organizations think video is a luxury in their marketing plan, but not essential. Below is a series of videos to demonstrate why video is actually essential now. Statistics show that it affects your web SEO, your email click-thru rates, the comfort level of people to buy after they've seen a video and much more. 

Ad-like storytelling

Client: GymIt

Project: Start a new gym from scratch. Give it a personality and voice. Don't spend too much. So we named it GymIt, created the character, Gymbo, created ad-like things that lived within a 1-mile radius and treated this gym like no other. The "stickiness" is a no-nonsense gym that speaks in a no-nonsense way. The gym has since won numerous awards for their marketing and their gyms. 

Social Media:  Once the personality was in place, GymIt could create their own conversations with their fans.

team included ae melissa dowler, senior copywriter bruce gray, art director tania o'brian, ecd steve kolander for small army
 

Client: Norfolk Southern Railroad

Project: As the economy began looking for cleaner fuels and less dependency on foreign oil, we created a strategy to make Norfolk Southern fuel efficient and environmentally friendly. Through research, we discovered that trains get 410 miles per gallon. No other form of transportation even comes close. This shocking bit of news changed the way the industry thought of train marketing during the next dozen years. Our audience was investors and policymakers inside the beltway.

Norfolk TV Spots
team included gary kaczmarek, matt whitfield, bill tommasi, john gregory, steve kolander for jwt
 

Client: Orkin Pest Control

Project: This an integrated Orkin Pest Control campaign that demonstrates how to create a story across all types of media to give the message a "sticky" factor so that whenever you see a bug, you immediately want to call Orkin. (See movie below for integrated story.)

team included john gregory, gary kaczmarek, samantha bryan and steve kolander for jwt
 

Client: Bridgestone Golf

Project: Bridgestone Golf was introducing a new golf ball in an oversaturated market. They asked us to create an integrated campaign that would move product. This campaign was an Effie Award for its effectiveness. The name of the campaign is called, "Tobu," which means, "Fly far with emotion," in Japanese. The integrated campaign includes TV, print, banner ads, a website and an on-video game.( See movie below for integrated story.)

team included john gregory, gary kaczmarek, samantha bryan and steve kolander for jwt

 

Client: Long's Jewelers

Project: Position Long’s Jewelers as the expert when it’s time to get engaged. For the LGBT community, because marriage was just made legal, there were no traditions and customs, and Long’s Jewelers wanted to fill that void. This campaign was very much embraced by the LGBT community and won a plethora of awards.

Print

Website

team included art director rachel bukstein, copywriter tara hafer, account executive monica belling, ecd steve kolander for small army
 

Client: Be Bold Be Bald

Project: Be Bold is a nonprofit organization that raises money to fight cancer. The idea is to get people to sponsor you to wear a bald cap for one day in solidarity of all those that don't have a choice but to go bald when they fight cancer. Because cancer is such a personal story, we used a ground roots movement to ask the community to get involved. We created a platform so individuals could start their own crowdfunding page and tell us all who they were going bald for. Hugely successful.

Website

Outdoor 
Social Media
TV Spot
team included art director rachel bukstein, writer tara hafer, account executive monica belling, ecd steve kolander for small army
 

Client: Reebok

Project: Reebok is the official sponsor of the NHL. They asked if we could showcase their new NHL apparel at Dick's Sporting Goods. The answer was, "Yes!"

team included associate creative director christian williams, account executive monica bellings and ecd steve kolander for small army
 

Client: SolidWorks

Project: SolidWorks is fantastic 3D CAD software for engineers and designers.  Research showed that engineers don't watch advertising. So instead of advertising, we created an on-line sitcom starring the three personas that make up their audience.  All marketing dollars went to promoting the show in instead of the product and was extremely successful. The show ran for three years and the series won an Effie Award for effectiveness.  

team includes writer bruce gray, ecd steve kolander, art director tania o-brien, ae melissa dowler, director charles wittenmeier for small army
 

 

 

Client: e-legal (Law firm who helps those being harrassed by debt-collectors.)

Project: On a shoe-string budget, we wanted to communicate that harrassing people who owe money to debt collectors is illegal. It's just as illegal as any other crime. And if this is happening to you, call us at e-legal.

team included writer keith richard, art director rachel buckstein, creative director steve kolander, Heroes4Hire, grant biles for small army

The emotion of Music

Composer Virgil Thompson said it best: The quickest way to a person’s brain is through his eye but even in the movies the quickest way to his heart and feelings is still through the ear.” This is the power of music in film. All too often, music is an afterthought when concepting a story/video. At Sticky Story Inc, we consider music an integral part of the storytelling. And Steve Kolander's (CEO and Founder) background as a recording artist on Polygram becomes a real value to our clients. 

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Let's create a story together that motivates others to act for the common good.

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