ad campaigns - brand storytelling
Advertising is about more than just selling a product or service. It's about creating a memorable brand story that resonates with your target audience. At Sticky Story, we believe that brand storytelling is the key to unlocking the emotional connection between consumers and brands. By making your audience feel something - whether it's humor, surprise, happiness, fear, or intellegence - you can create a powerful relationship that inspires trust and action. Let us help you craft a compelling brand story that sticks with your audience and drives results. Contact us today to learn more.
Client: GymIt
Project: Start a new gym from scratch. Give it a personality and voice. Don't spend too much. So we named it GymIt, created the character, Gymbo, created ad-like things that lived within a 1-mile radius and treated this gym like no other. The "stickiness" is a no-nonsense gym that speaks in a no-nonsense way. The gym has since won numerous awards for their marketing and their gyms.
Social Media: Once the personality was in place, GymIt could create their own conversations with their fans.
team included ae melissa dowler, senior copywriter bruce gray, art director tania o'brian, ecd steve kolander
Client: Norfolk Southern Railroad
Project: As the economy began looking for cleaner fuels and less dependency on foreign oil, we created a strategy to make Norfolk Southern fuel efficient and environmentally friendly. Through research, we discovered that trains get 410 miles per gallon. No other form of transportation even comes close. This shocking bit of news changed the way the industry thought of train marketing during the next dozen years. Our audience was investors and policymakers inside the beltway.
Norfolk TV Spots
team included gary kaczmarek, matt whitfield, bill tommasi, john gregory, steve kolander
Client: Orkin Pest Control
Project: This an integrated Orkin Pest Control campaign that demonstrates how to create a story across all types of media to give the message a "sticky" factor so that whenever you see a bug, you immediately want to call Orkin. (See movie below for integrated story.)
team included john gregory, gary kaczmarek, samantha bryan and steve kolander
Client: Bridgestone Golf
Project: Bridgestone Golf was introducing a new golf ball in an oversaturated market. They asked us to create an integrated campaign that would move product. This campaign was an Effie Award for its effectiveness. The name of the campaign is called, "Tobu," which means, "Fly far with emotion," in Japanese. The integrated campaign includes TV, print, banner ads, a website and an on-video game.( See movie below for integrated story.)
team included john gregory, gary kaczmarek, samantha bryan and steve kolander for jwt
Client: Long's Jewelers
Project: Position Long’s Jewelers as the expert when it’s time to get engaged. For the LGBT community, because marriage was just made legal, there were no traditions and customs, and Long’s Jewelers wanted to fill that void. This campaign was very much embraced by the LGBT community and won a plethora of awards.
Website
team included art director rachel bukstein, copywriter tara hafer, account executive monica belling, ecd steve kolander
Client: Be Bold Be Bald
Project: Be Bold is a nonprofit organization that raises money to fight cancer. The idea is to get people to sponsor you to wear a bald cap for one day in solidarity of all those that don't have a choice but to go bald when they fight cancer. Because cancer is such a personal story, we used a ground roots movement to ask the community to get involved. We created a platform so individuals could start their own crowdfunding page and tell us all who they were going bald for. Hugely successful.
Website
Outdoor
Social Media
TV Spot
team included art director rachel bukstein, writer tara hafer, account executive monica belling, ecd steve kolander
Client: Reebok
Project: Reebok is the official sponsor of the NHL. They asked if we could showcase their new NHL apparel at Dick's Sporting Goods. The answer was, "Yes!"
team included associate creative director christian williams, account executive monica bellings and ecd steve kolander
Client: SolidWorks
Project: SolidWorks is fantastic 3D CAD software for engineers and designers. Research showed that engineers don't watch advertising. So instead of advertising, we created an on-line sitcom starring the three personas that make up their audience. All marketing dollars went to promoting the show in instead of the product and was extremely successful. The show ran for three years and the series won an Effie Award for effectiveness.
team includes writer bruce gray, ecd steve kolander, art director tania o-brien, ae melissa dowler, director charles wittenmeier